The download speed of your site determines how much money you are making from it. In 2006, tech giants Amazon reported that for every 100 millisecond speed up of their site, they had a 1% increase in revenue. Also, Google recently announced that to improve websites, their speed was going to play a critical role in how search results were ranked. Obviously, there’s no questioning on the fact that your website speed plays a key role in your business.
Increasing your website speed can be a tedious process, just like running a treadmill, there’s always room for improvement. So in order to improve your website loading time, below there are some things that you can do.
USE CONTENT DELIVERY NETWORK
One of the best ways to speed up your site is to host your media files on a content delivery network. This simple move can save you up to 60% bandwidth and reduce the number of requests your site make by half.
Content Delivery Networks work by hosting your file across a vast network of servers throughout the world. This way, when a user visits your site from Kenya, they are downloading files from the server closest to them. Because the bandwidth is spread across several servers, it reduces the load on any particular server and protects your website from DDoS attacks and traffic spikes.
ELIMINATE UNNECESSARY PLUGINS
With the huge number of plugins and scripts that are available to web designers, it can be tempting to add more than you may need. However, you must note that every additional plugin means extra resource being used to run it and more resources mean slower loading time.
Therefore, when adding a plugin to your site, you must first determine whether it is worth sacrificing your website speed or whether it can be coded into the theme of your website instead.
Once you notice your site is running slow, perform a plugin check by disabling every plugin then reinstalling one after the other and running your site through a tool like GT Metrix which will show the speed of your site. This way, you can discover the plugin which is affecting your browsing speed significantly and if dispensable, remove it.
RESIZE IMAGES BEFORE UPLOADING THEM
In the instance that you use a content management system (CMS) like Joomla or WordPress, you would have probably noticed that you can upload images at full size and adjust their size within your website’s backend. However, this action forces web browsers to execute numerous commands – pulling up the initial images then resizing on the fly which slows down your site.
To prevent this from happening, you can use an image-editing software to adjust to the desired size before adding them to your site. A significant portion of us will have admittance to a straightforward instrument like Preview (on Mac), or even Microsoft Paint (on Windows). With these projects, you should simply open up the picture and re-measure it in your editorial manager of decision.
Once you have done this, you can take your picture altering to the following level with a pressure tool. Indeed, even after re-measuring each picture the aggregate record size may be vast, and this will back off your site’s stacking speed.
One of the best instruments accessible is an online tool called TinyPNG. This tool uses smart lossy compression techniques to reduce the file size of your PNG files. By selectively decreasing the number of colors in the image, fewer bites are required to store the data. The effect is nearly invisible, but it makes a great difference in file size.
Once you do this, all you need do is download the image and upload to your site. This way, your images will look the same it will use less bandwidth and will load much faster.
REMOVE WHITE SPACE